Set the boundaries before acting
Identify the instructing contact, client participants, approved recipients and escalation contact. Agree which public facts may be used and which statements require review.
Litigation and sensitive matters
Keep public reputation work aligned with the matter
Coordinate reputation work during litigation, adverse publicity or a sensitive professional transition. Counsel directs legal strategy; Novara coordinates the agreed public information work.
Send an inquiryThe online first impression
A name. A firm. A first impression.
News & public coverageWhat is shaping the conversation?
Review the sources people encounter.
Assess the concern Professional informationMake current experience easier to find.
Connect credentials, profiles, and original content.
Build credibility Search & AI visibilityUnderstand what changes over time.
Track the searches that matter to the engagement.
Illustrative assessment topics, not live search results.
Prepare for the next public decision
We can assess coverage, prepare approved professional context and draft sensitive public statements within scope. Drafting does not authorize publication. The designated reviewer approves the final wording and destination.
Follow the matter as it changes
New coverage or a change in case status may require updated source requests, content or monitoring. We record open decisions and revised priorities. The engagement does not itself create legal privilege or an attorney client relationship.
- What you receive
- A source review and recommended plan; an agreed campaign can add content, profiles, appropriate requests, and progress reporting.
- What we need to begin
- Names, a few public links, the decisions being affected, and an approval contact.
- How fees are set
- Your proposal identifies included work, fees, timing, and responsibilities before you commit.
Included work
What the service
can cover.
- An agreed baseline, priorities and named approval contacts
- A written scope of actions, fees, dependencies and reporting
- Approved content or requests included in the engagement
- A record of completed work, observations and unresolved decisions
When it fits
For a firm or attorney
Coordinate professional reputation work with a designated reviewer.
For a represented client
Keep the public information plan aligned with counsel’s direction.
Before you decide
One clear record of decisions and progress
The engagement lead records approval status, actions, dates and the next decision. Search engines, publishers and AI systems control their own outputs. We do not promise removal, rankings or a particular answer.
How we coordinate the workWhat do you need to begin?
A brief description, relevant public links and the name of the contact coordinating the inquiry. Agree the handling of further information before sending sensitive material.
Who approves publication?
The designated reviewer approves sensitive wording and destinations before publication. Recipients and any client participation are agreed at the outset.
Related resources
Start a conversation
Let’s talk about what needs to change.
Tell us what people are finding, who it affects, and what matters most. We’ll help identify a useful place to begin.