Google and AI reputation

One plan for search results and AI descriptions

Accurate source material, professional profiles and credible publishing support a connected reputation plan. We scope shared work once and measure Google visibility and selected AI answers separately.

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The online first impression
Search reputation
A name. A firm. A first impression.
News & public coverageWhat is shaping the conversation?

Review the sources people encounter.

Assess the concern
Professional informationMake current experience easier to find.

Connect credentials, profiles, and original content.

Build credibility
Search & AI visibilityUnderstand what changes over time.

Track the searches that matter to the engagement.

Illustrative assessment topics, not live search results.

Find the source of the concern

We record agreed searches and AI prompts, the systems used, dates, answer accuracy and cited sources. An incorrect role, identity match or account of a matter becomes a specific issue to investigate.

Act on the underlying information

Work can include approved biography updates, professional content, source correction requests and relevant publishing. Additional platform research, placement or monitoring is identified separately in the proposal.

Keep counsel in the approval loop

Counsel and the client confirm what may be made public. Sensitive descriptions of a matter are reviewed before publication. Reports separate completed work from observed changes.

Included work

What the service
can cover.

  • An agreed baseline, priorities and named approval contacts
  • A written scope of actions, fees, dependencies and reporting
  • Approved content or requests included in the engagement
  • A record of completed work, observations and unresolved decisions

When it fits

For a firm or attorney

Coordinate professional reputation work with a designated reviewer.

For a represented client

Keep the public information plan aligned with counsel’s direction.

Before you decide

One clear record of decisions and progress

The engagement lead records approval status, actions, dates and the next decision. Search engines, publishers and AI systems control their own outputs. We do not promise removal, rankings or a particular answer.

How we coordinate the work
What do you need to begin?

A brief description, relevant public links and the name of the contact coordinating the inquiry. Agree the handling of further information before sending sensitive material.

Who approves publication?

The designated reviewer approves sensitive wording and destinations before publication. Recipients and any client participation are agreed at the outset.

Start a conversation

Let’s talk about what needs to change.

Tell us what people are finding, who it affects, and what matters most. We’ll help identify a useful place to begin.

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